According to Deadline, this weekend’s box office turned into a much closer race than expected, with Send Help leads the conversation as genre films and counterprogramming gave studios plenty to talk about.
Taking the top spot is 20th Century Studios’ Send Help, which is tracking slightly ahead of the competition with an estimated $17.5 million to $18.1 million. As Send Help leads the weekend box office, the Sam Raimi–directed thriller connected quickly with moviegoers, and turnout remained steady as the weekend progressed. Early audience response has been strong for the genre, helping set the film up for its second weekend. That’s an encouraging result given the crowded studio landscape.
Right behind the leader is Iron Lung, the Markiplier-linked horror title, landing around $17.1 million. While Send Help leads the weekend, missing the top spot by a narrow margin doesn’t change the takeaway for the runner-up. The film pulled in more than just its online fanbase, showing there’s still room at the box office for creator-driven projects when the timing clicks.
As Send Help Leads, Documentary Counterprogramming Breaks Through
In third place, Amazon MGM Studios’ Melania continues to outperform expectations with an estimated $8.1 million weekend, even as Send Help remains out front at the box office. The documentary is drawing an older-skewing crowd, particularly women, and is seeing its strongest results in Southern markets rather than the usual coastal centers.
Holdovers Round Out the Top Five
The remaining spots in the top five belong to familiar titles, with Send Help staying out front at the box office. The Housemaid is still playing strong as it expands, particularly for adult audiences. Zootopia 2 continues to serve as a reliable family draw as the domestic box office holds steady.
Overall, the weekend highlights how the box office can support more than one kind of movie, even as Send Help remains on top. When genre titles, documentaries, and family fare each find their audience, they can all succeed side by side.
Final weekend box office results will be available tomorrow.
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