Fans bring their campaign for NCIS: Tony & Ziva to one of the most visible stages in the world.
Following the Paramount+ spinoff’s cancellation, supporters of the series organized a coordinated display in and around Times Square, using digital advertising space to call for the show’s return. According to Deadline, fans pooled resources to secure a billboard near the intersection of Broadway and West 49th Street, ensuring the message would be seen by both holiday crowds and media outlets passing through the area.
How the billboard campaign works
The billboard is designed to appear repeatedly throughout the day. Based on details shared by the fan group on social media, the message runs for 30 seconds at the 46th minute of every hour, continuing this rotation for a full 24 hour period. Organizers have also launched a dedicated website explaining the effort and encouraging additional fan participation.
Why Tony and Ziva still resonate with fans
The campaign highlights the enduring popularity of Tony DiNozzo and Ziva David, portrayed by Michael Weatherly and Cote de Pablo. Fans bring continued attention to the series, which premiered in September, reunited the longtime NCIS favorites, and quickly built momentum among franchise fans before its cancellation in December.
Michael Weatherly reacts to the fan effort
Michael Weatherly publicly acknowledged the fan driven campaign, sharing a heartfelt message thanking supporters for their creativity and passion. His response made it clear the display struck an emotional chord, as he praised those involved and expressed sincere appreciation for the community rallying behind the show.
I want to just say how much this made me smile and maybe even nudged my tear ducts… beautiful, and I want to say a GIGANTIC thank you to any and all involved. I see you. I appreciate you. Big kiss for 2026 https://t.co/ICLrOkn7mo
— Michael Weatherly (@M_Weatherly) January 1, 2026
Strong early performance for Tony & Ziva
Despite its brief run, Tony & Ziva showed early signs of audience demand. As noted by Deadline, the series reached Luminate’s Top 10 streaming rankings shortly after its debut, drawing millions of viewing hours even with only part of the season available during the tracking window.
Trailer views signaled demand before the premiere
Interest in the spinoff was evident well before launch. The trailer for Tony & Ziva set a new franchise record, generating tens of millions of views within its first week online and signaling strong fan interest ahead of the premiere.
While the future of NCIS: Tony & Ziva remains uncertain, the Times Square display makes one thing clear. The fan base is not ready to let the series go quietly.
