Three seasons in and Superstore continues to grow as a show, and as a Newsweek article accurately pointed out, the program spotlights a huge section of America that is underrepresented in comedy. Filled with a diverse cast spearheaded by America Ferrera andBen Feldman, the show, which centers on the lives of a St. Louis, Missouri “superstore” named Cloud 9, subtly sneaks in important topics amidst all the comedy (for reference, check out the episode “Health Fund”).
Another reason for the show’s success lies in the chemistry among the ensemble. Ferrera and Feldman have that all important spark, and co-stars Lauren Ash and Nico Santos are also great friends off the set. Click on the media bar below to hear Santos and Ash discuss their mutual love for one another.
Social media has become a valuable tool in marketing TV shows and movies, but few shows get as interactive with their fans as NBC’s Superstore. The critically acclaimed comedy has built an incredibly loyal fan base, and America Ferrera thinks that’s partly because of the cast’s tradition of getting together when the show airs so they can all live tweet the show.
America Ferrera is a producer and headliner of NBC’s Superstore, a series which was recently renewed for a third season. During our interview with Ferrera, she talked about how directing an episode of Superstore gave her a deeper appreciation of co-star Ben Feldman and the program’s diverse ensemble.
“Being behind the camera, watching the entire cast work and watching Ben work was such a gift,” said Ferrera. “I didn’t know it was possible to have more gratitude and awe for the level of this cast but I will say specifically watching Ben work – it’s amazing. When you’re in a scene with someone, you’re in it and you’re feeling it. But when you get to watch and be the director and you get to see someone craft a performance – it was really exciting to see Ben at his craft from that point of view.”
Click on the media bar below to hear America Ferrera and Ben Feldman talk about how they and fellow cast members will live tweet during Superstore’s weekly airings.
Superstore actress America Ferrera will be honored with the NAB Television Chairman’s Award at the NAB Show Television Luncheon. The event will be held April 24 at the Westgate Las Vegas Resort and Casino. The award honors individuals who’ve made significant breakthroughs in television.
Carving her acting teeth with the indie drama Real Women Have Curves, Ferrera continued her cinematic success with The Sisterhood of the Traveling Pants and How to Train Your Dragon. Ferrera received a Golden Globe, Emmy, ALMA, Imagen, and Screen Actors Guild Award for her work on the hit ABC comedy Ugly Betty.
“America Ferrera is an esteemed and versatile actress who not only entertains, but brings attention to a variety of important national and global issues, says NAB Executive Vice president of Television Marcellus Alexander. “She is the embodiment of what this award represents.”
Ferrera recently executive produced the dramedy Gente-fied, a digital series which spotlights the gentrification of Boyle Heights, California. We spoke to Ferrera about the project, and check out the video below to hear the actress/producer shed a bit more light on Gente-fied.
The workplace comedy Superstore features America Ferreraand Ben Feldman as employees at a megastore that houses its share of eccentric employees. Although part of comedy is rooted in over the top behavior, witty repartee, and slapstick, a healthy dose of reality is thrown in the mix.
“We didn’t set out to make a documentary (with Superstore),” said Ferrera. “And it turns out that our insane scenarios that we are using for comedy are not even strange enough for what a big-box store is like.”
Feldman is the atypical shopper who will actually go to a store and buy the exact thing he wanted. Ferrera’s shopping habits are much more universal, as venturing to a store without a few things in mind, along with the purchase of additional items, is simply the natural order of business!
Click on the media bar to hear Feldman and Ferrera joke about their different approaches to shopping: