Romantic Comedy ‘The Browsing Effect’ Takes A Swipe At Online Dating

Years ago online dating was a taboo, but that was a sentiment probably reserved for the AOL generation. With dating apps like Tinder and Bumble, not to mention the inevitable social media saturation, meeting a person online is the norm. The Browsing Effect takes a look at a group of friends who take advantage of dating in the digital age. With so many options, however, is finding true love even harder?

Josh Margolin is Ben, a guy who’s still in pain over his ex-girlfriend Rachel (Nikki SooHoo). His latest girlfriend Gabriela (Gabriela Lopez) seems to good to be true, and Ben still wonders if he can ever achieve romantic happiness. 

“(The Browsing Effect) tackles a pretty wide array of experiences,” said Margolin. “It’s an ensemble movie where you follow a handful of different stories and come up with an array of different characters that are having unique experiences with online dating. It doesn’t get hung up on the technical, nitty gritty of it all, as much as it hones in on the emotional experience of online dating. The apps might change and the interfaces may evolve, but the emotional reactions to it are universal.”

Margolin’s comedic flair was one of my favorite aspects of The Browsing Effect, and during the interview I asked about his own approach to comedy. Margolin is also an editor and screenwriter (upcoming film Deep Murder), and he discussed his “multi-pronged” approach to filmmaking:

The Browsing Effect is now available On Demand and Digital.

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Posted by: Greg Srisavasdi

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