Superstore has proven to be a super show for NBC, now in its fourth season and already renewed for a fifth. In today’s fractured and fragmented network TV landscape, that’s become quite an accomplishment, and it’s one the Superstore cast has worked very hard to achieve. That has included working the social media aspect of the show on a regular basis, including plenty of live Twitter sessions when the show airs. Series star America Ferrera says it’s a tradition that the cast enjoys, and they like getting the immediate feedback on what they’re doing. (Click on the media bar below to hear America Ferrera)

Superstore airs Thursdays at 8/7c on NBC.

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Posted by AC