Along with his producing duties, Trainwreck filmmaker Judd Apatow has spent the past several years working in the documentary film genre. He reteams with Doc & Daryl co-director Michael Bonfiglio for May It Last, an intimate look at North Carolina band The Avett Brothers.
The project spotlights their gradual rise in popularity up through their present day work with producer Rick Rubin on the Grammy nominated work True Sadness. Even with the added exposure afforded to the group with the documentary, Seth Avett admitted that the outfit were initially hesitant at having cameras capture their creative process and, most importantly, personal aspects of their respective lives. Considering the band doesn’t aim to play it safe (for example, Seth collaborated with Jessica Lea Mayfield on an album filled with Elliott Smith songs).
May It Last: A Portrait of the Avett Brothers opens January 29 on HBO. Check out the trailer below and tell us what you think.!!