NUP_178646_0092.JPGSocial media has become a valuable tool in marketing TV shows and movies, but few shows get as interactive with their fans as NBC’s Superstore. The critically acclaimed comedy has built an incredibly loyal fan base, and America Ferrera thinks that’s partly because of the cast’s tradition of getting together when the show airs so they can all live tweet the show.

 

 

Superstore airs Thursday night at 8/7c on NBC.

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Posted By: AC