Although Sean Combs is the world’s richest rapper thanks to his business with Ciroc vodka and the TV network Revolt, his foundation is hip hop and the evolution of Bad Boy. The label’s rise, as well as Combs’ challenges in reuniting the Bad Boy family for the label’s 20th anniversary is spotlighted in the documentary Can’t Stop Won’t Stop: A Bad Boy Story.
“I knew this was a story that should be shared with the world,” said Combs, who has also carved out a career as an actor with such films as Monster’s Ball and A Raisin in the Sun. “(Producer) Heather Parry and Live Nation Productions, and director Daniel Kaufman, helped create this very special documentary. Now I’m blessed to also be working with Apple Music to showcase the film and share Bad Boy’s history and impact with fans. The support Live Nation, Apple Music and everyone on the team has given to this project is a true testament to the Bad Boy legacy.”
Can’t Stop Won’t Stop: A Bad Boy Story hits Apple Music on June 25. Check out the trailer below and tell us what you think!