The X Factor judge/creator Simon Cowell has always be an innovator and ahead of the times. Well before he became one of the biggest television personalities in the world, he was a successful music producer. After landing on American Idol as the judge you either loved or hated, Cowell knew how to market himself and the show. In fact, there are very few people that have the ability to market themselves and their shows like Cowell does.
Today, his visibility is bigger than ever. Cowell credits social media as one of the most important tools for success in the entertainment business. (Click on the media bar below to hear Simon Cowell)
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Cowell actually puts his money where his mouth is. He constantly tweets! Check out his Twitter page at https://twitter.com/SimonCowell. Don’t forget that The X Factor returns for a second season September 12th 8/7 central on FOX.