In another MTV “holy cow” moment along the lines of the famous Madonna/Britney Spears french kiss, Cohen faced off with Enimem. Quite literally.
In character as Bruno, the flamboyant Austrian fashion reporter, Cohen, clothed in angel gear with a visibly bare bottom, was lowered from the rafters of Universal Studios’ Gibson Amphitheater and landed smack on Eminem’s face. A visibly upset Eminem said audibly “Are you (expletive) serious?” and tried to swat away Cohen. Members of Eminem’s entourage attempted to extricate Cohen from Eminem’s face. Moments later, cameras caught Eminem storming out.