snoop-lion-tiff-2012In the new documentary REINCARNATED, music mogul SNOOP DOGG changes his name to SNOOP LION and travels to Jamaica to immerse himself in the Rastafarian culture. Along the way, he produces his first reggae album and gets in touch with his rasta roots. Clearly as in love with weed as much as he is with music, this doc spends as much time on the former as the latter as cameras follow SNOOP through his personal expedition.
Enjoying its premiere at the Toronto International Film Festival last week, the screening was followed by a well attended press conference at which SNOOP talked about the origin of his new moniker. (CLICK ON THE MEDIA BAR FOR AUDIO)
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REINCARNATED isn’t yet scheduled for release

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