Debuting tonight on CBS, ROB! is another series bringing a brand name comic to the sitcom landscape. SATURDAY NIGHT LIVE alum ROB SCHNEIDER plays an average guy whose abrupt marriage to a considerably younger Latina makes him the subject of her family’s ire and results in a series of embarrassing situations as he tries to ingratiate himself into her world. Employing every stereotype imaginable, the show divides its jokes between her family’s ethnicity and SCHNEIDER’s awkwardness at fitting in. In Pasadena yesterday to promote the series to The Television Critics Association, SCHNEIDER explained that he just wants to make audiences laugh with the new show.(CLICK ON THE MEDIA BAR FOR AUDIO)

ROB! premieres tonight on CBS