To mark this Sunday’s season five premiere of its hit drama Army Wives, Lifetime has partnered with the social media aid organization BroadCause.com to raise funds for military families in the U.S.
As part of the partnership, Lifetime will donate $1 for every Tweet and Facebook post about Army Wives this week to the non-profit organization Blue Star Families. Formed by a group of military spouses in 2008, Blue Star Families raises awareness of the challenges of military family life.
Launched on Monday, Lifetime has already raised more than $25,000.
Army Wives’ fifth season will premiere this Sunday, March 6, at 9:00 PM ET/PT. The most successful series in Lifetime’s 27-year history, Army Wives follows the struggles, dreams and friendships of a diverse group of women – and one man – living with their spouses and families on an active army post. The series stars Kim Delaney, Sally Pressman, Brigid Brannagh, Brian McNamara, Sterling K. Brown, Wendy Davis, Drew Fuller, Terry Serpico and Catherine Bell.
People wishing to participate with and learn more information about the initiative can visit BroadCause.com. Each week, BroadCause.com showcases one cause, which is then socialized to an audience of 10+ million people.