Academy Awards 2010. Photo: Mari Cartel, HollywoodOutbreak.com.

The Academy of Motion Picture Arts and Sciences is getting their social media on more with each new year.

Now, they’re opening up the Academy Awards experience to fans worldwide with their All Access Pass – an interactive experience allowing viewers to become an online audience for the Awards telecast.

This is a first for the Oscars, which will begin Awards Sunday, February 27th with red carpet arrivals from several vantage points.

During the telecast, users will be able to visit the show’s control truck, check out the backstage Thank You Cam, the areas where the winners continue their acceptance remarks, and watch and listen as the winners take questions from the world’s press in the packed interview room.

There is a cost for the additional Premium Oscar Night experience, but it’s reasonable. Registration is a modest $4.99, but that gives fans additional, exclusive viewing opportunities.  Multiple 360 cams, a groundbreaking technology that users control with the click/drag functionality of the computer mouse, will be positioned throughout the red carpet, the Kodak Theatre and the Governors Ball, the Academy’s celebration immediately following Academy Awards.

On the red carpet, users will be able to watch Oscar nominees and presenters mixing and mingling as they enjoy the pre-ceremony champagne reception.  Inside the Kodak Theatre, viewers will see the presenters’ hair and makeup area, watch the guests interact during commercial breaks and see the Academy’s official winner portrait area.  The access continues at the Governors Ball, where users will be able see Oscar winners arriving at the party and having their statuettes being affixed with nameplates.

Designed to be perfect companion to the Oscar telecast, over the course of the evening All Access users will have the ability to choose from more than 24 strategically placed cameras throughout the venue.

iPad, iPhone and iPod touch users can also get their own ultimate insider’s view with the new Oscar Backstage Pass App.  Available for download at the App Store (www.itunes.com/appstore) for $0.99, the Oscar Backstage Pass app includes the same features as All Access without the 360-cam technology.

The Academy Awards ceremony kicks off Sunday, February 27th, live from the Kodak Theatre and will broadcast on ABC beginning at 5:00 p.m. PT, 8:00 p.m. ET.