Kim Kardashian courtesy Luke Ford (CC-BY-SA 2.5)

“Now we are seeing (Kim Kardashian) whine about all those naked magazine covers and then doing a raunchy Skechers ad.” Spencer Pratt, reality show personality and professional media manipulator told FOX411.  “That makes her a hypocrite. She had better be careful. The people who buy her products aren’t guys, they are girls, and girls don’t want to see Kim naked during the Super Bowl.”

Pratt along with his wife Heidi Montag made up some of the rules of famous-by-being-famous as they went along, so it would be instructive to hear what they have to say.

And he says that you must be and stay likable, something Pratt says he and Montag didn’t do.  And, you can’t spread yourself too thin.

“She should just disappear,” Pratt said. “We saw the public reaction when we were overexposed and we took ourselves out of the equation. Kim needs to do that before she puts the nail in her coffin.”