Paris Hilton photo taken while in the joint

A planet gets the celebrities it deserves.

Apparently loved by countless Earthlings, Paris Hilton (famous for having been born), can sell refrigerators to Antarctic penguins.  Or so her press agent has ad agencies believing, and has Hilton signing her name and face onto yet another endorsement.

This time it’s A Spanish cycle racing team.  And it’ll be called SuperMartxe VIP by Paris Hilton.

At a press conference in Madrid, Spain, Hilton announced that she is representing the motorcycle team competing in the 2011 125cc MotoGP World Championship.

And, depending on her court dates, she’ll actually be at five of the race events.  Of course she won’t be riding, although a creative marketing agent might just come up with a stunt double with a long blond wig claiming to be Hilton.

The moral of these 162 words is that Hilton may soon have more shameless product endorsements than Krusty the Clown.  But the unaddressed who and why of this news story is about the many people compelled to buy something just because Paris Hilton says so.