Free Elka – that’s the latest merchandising idea from the folks over at TV Land. They’re offering up all things Betty White in conjunction with the cliffhanger season ender of the hit series Hot in Cleveland.

White’s character, Elka Ostrovsky gets booked into custody after the cops discover a hidden stash of valuables in her storm cellar. It seems Elka’s dead husband was a fence for the Cleveland mob and she’s been holding the items for years.

The Free Elka collection features Elka’s mug shot – and, yes, there is a mug shot on a mug. The merchandise, from T-shirts and bags to mouse pads and bumber stickers, can be purchased online at www.tvland.com.

You’ll notice there were no drugs stashed. Drugs are the one area that White would rather not joke about.