On this day in 1923,  New York paper American, published by the Hearst Corp., hires Louella Parsons as movie editor. Parsons had worked for five years as gossip columnist for The New York Morning Post. Hearst soon began syndicating her gossip column nationally, and Parsons’ power in Hollywood grew. She made various radio appearances in the early 1930s and began hosting Hollywood Hotel in 1934, using her considerable power to persuade stars to appear on her program for free. Louella Parsons engaged in a famous decades-long rivalry with fellow gossip columnist Hedda Hopper.