THIS JUST IN FROM THE FOLK AT 2012…AND WE BET IT’S JUST THE BEGINNING:

CULVER CITY, Calif., September 23, 2009,– The countdown to 2012, the highlyanticipated film from director Roland Emmerich, begins October 1 with the largest broadcast, cable, online and mobile media preview ever orchestrated to support the launch of a motion picture, it was announced today by Marc Weinstock, president of Worldwide Marketing for Sony Pictures. Television audienceswatching virtually every major North American broadcast and cable outlet willhave the opportunity to see an exclusive, two-minute scene from the film as partof this simultaneous roadblock on Thursday, between 10:50 and 11:00 p.m. EDT/PDT. The film will be released in theaters worldwide on November 13,2009.

Supported by a multi-million dollar promotional campaign by Comcast, the actionpacked two-minute sequence from 2012 will air on the major broadcast networks (ABC, NBC and CBS), 89 cable networks, local stations in the top 70 markets, and Spanish-language networks throughout the United States. With nearly 450 separate North American television outlets taking part in this unprecedented media event, it is projected that the 2012 footage will reach nearly 110 million television viewers – a delivery that exceeds that of the Super Bowl. The two minute scene will reach an estimated 90% of all households watching adsupported television at that time. Consumers will have the opportunity to see the conclusion of the two-minute cliffhanger scene after the roadblock with an extended five-minute sequence on fancast.com and on Comcast On Demand. The total projected television, online and mobile audience in North America that will be able to see the footage in the first 24 hours exceeds 140 million consumers.