On this day in 1940, Gene Autry’s musical variety show premieres on CBS radio, where it will run for the next 16 years.
Autry was born in Tioga, Texas, in 1907, the son of a livestock and horse trader who was also a Baptist minister. The family later moved to Oklahoma. In high school, Autry worked as a railway telegrapher at the local railroad depot, where he spent slow moments strumming his $8 guitar and singing. Passing through the depot one day, a stranger-who turned out to be Will Rogers-suggested that Autry try singing on the radio. Inspired, Autry traveled to New York City to look for a singing job but had no luck. Back home, he began working for a local radio station and found success as “Oklahoma’s Yodeling Cowboy.”
Eventually, Autry and railroad dispatcher Jim Long wrote several country songs, including the world’s first gold record, “That Silver-Haired Daddy of Mine.” Autry became a regular on Sears Roebuck’s National Barn Dance, the forerunner of the Grand Ole Opry.
In 1934, producer Nat Levine was looking for a guy who could sing, ride a horse, and act in western movies. Autry wasn’t an actor but had already established a loyal radio audience, so Levine put him in numerous B-grade westerns. Playing the lead role in a long-running series of Saturday matinee films, Autry became “America’s favorite cowboy.” In 1940, his musical variety radio show, Gene Autry’s Melody Ranch, debuted and took only one hiatus, when Autry joined the Army Air Corps after taking his oath on the air in 1942 (Roy Rogers took his place on the television show while he was gone). He became America’s favorite TV cowboy in 1950 when he debuted The Gene Autry Show, which ran through 1956. In each episode, he and his sidekick, Pat Buttram, rode from town to town, maintaining law and order.
From “Back in the Saddle Again” to yuletide mainstays such as “Rudolph the Rednosed Reindeer” and “Frosty the Snowman,” Autry’s music has etched itself into Americana. The cowboy was also an entrepreneur; he owned hotels, gas stations, and the California Angels baseball team, among other ventures. He also owned a television production company and was proud of discovering “Annie Oakley” star Gail Davis, whom he had featured in dozens of his movies and television program episodes and who had performed in his traveling rodeo. Her appearances spun off into her own series, which Autry’s company produced. Autry was inducted into the Country Music Hall of Fame in 1969.
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